The Real Story (Clarity)

SHAREEN DOWNTOWN

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vintage mecca...

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rework wonder...

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collection go-to...

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bridal must-see.

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SHAREEN NEW YORK

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bridal...

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collection...

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by appointment only.

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There seems to be some confusion, so for the sake of clarity, your beloved Shareen Downtown is still the abundant vintage jewel you so kindly created with me. I join you in your love for that sisterhood clubhouse. It is my home and my blessing. I am maintaining it with new amazing vintage pieces weekly. This said, both Shareen LA and Shareen NY would be closed, yes, out of business, without the bridal collection. I thank God every day that I said yes to those of you who first asked me to make your wedding dresses. If I had resisted, both of my stores would have closed last year. I don't think I need to tell you that the vintage market has changed significantly. Additionally, the dress fell out of fashion about four years ago. The fashion girl who built my business disappeared. Our foot traffic dropped to what would have been a terrifying place except that at the same time I began building out bridal. It made sense. I had done dresses for all of your moments, day to night, prom to formal. Of course I would now turn my attention to the most important of dresses.

The reality for Shareen NY is that it is just big enough to accommodate the bridal growth. As much as I would love to have the luxury of maintaining a room of vintage, it's not worth it for a few 42 dollar vintage sales a week. It makes sense to let the store go bridal all the way and allow LA to keep all of its merchandise, securing it as the rockstar that it is!!

On a side note, I look forward to seeing all of you who have been gone for so long again soon. The dress is about to make a comeback, and I know few others and places more expert in the dress than yours truly.

Shareen