On November 13th I will celebrate the beginning of my 10th year of business.Thank you. Really. All of you. I marvel at these past ten years, particularly at how very perfectly and organically this company has grown. I can only attribute the growth to what I might call a loving, creative collaboration. My collaborators have, of course, been you.
I see now that the lessons I learned regarding service are those that have ultimately served me best. It is clear to me too, that all I made for you has been everything that has made me.
The biggest change in our company is that our bridal and evening collection, SHAREEN, is now earning between 50 and 70 percent of our earnings. You have taken me from dressing you for your proms in 50's tulle, to draping you in chiffons or swathing you in organza, for your parties and your weddings. You cannot know what it feels like to me to see some of you in my bridal gowns knowing that we stood together in the parking lot of a flea market ten years ago, you in braces and combat boots, me starting a whole new way in life, blind except for your demand and direction. Thank you. Thank you for bringing me your needs and trusting me to meet them.
The NY store has had a complete renovation. It is beautiful and elegant and now receives one bridal appointment after the next. The vintage is still ever present but there is no mistaking that my New York clients come to me for the big event.
The LA store has already shape shifted to housing an extraordinary collection of vintage bridal and our line. The level of service in that store for evening wear and brides is incomparable. Fabric swatches on hand, the taking of measurements, mixing bodices to skirts, my amazing production team at the ready, and me, willing to work with you, hear you thoughts and bend to you. I'm no idiot. I know now that to design for you is to design my future.