rework

The Real Story (Clarity)

SHAREEN DOWNTOWN

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vintage mecca...

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rework wonder...

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collection go-to...

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bridal must-see.

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SHAREEN NEW YORK

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bridal...

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collection...

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by appointment only.

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There seems to be some confusion, so for the sake of clarity, your beloved Shareen Downtown is still the abundant vintage jewel you so kindly created with me. I join you in your love for that sisterhood clubhouse. It is my home and my blessing. I am maintaining it with new amazing vintage pieces weekly. This said, both Shareen LA and Shareen NY would be closed, yes, out of business, without the bridal collection. I thank God every day that I said yes to those of you who first asked me to make your wedding dresses. If I had resisted, both of my stores would have closed last year. I don't think I need to tell you that the vintage market has changed significantly. Additionally, the dress fell out of fashion about four years ago. The fashion girl who built my business disappeared. Our foot traffic dropped to what would have been a terrifying place except that at the same time I began building out bridal. It made sense. I had done dresses for all of your moments, day to night, prom to formal. Of course I would now turn my attention to the most important of dresses.

The reality for Shareen NY is that it is just big enough to accommodate the bridal growth. As much as I would love to have the luxury of maintaining a room of vintage, it's not worth it for a few 42 dollar vintage sales a week. It makes sense to let the store go bridal all the way and allow LA to keep all of its merchandise, securing it as the rockstar that it is!!

On a side note, I look forward to seeing all of you who have been gone for so long again soon. The dress is about to make a comeback, and I know few others and places more expert in the dress than yours truly.

Shareen

Shareen Bridal NY Times

10WEDDINGDRESS14-master768
10WEDDINGDRESS14-master768
Screen Shot 2016-01-21 at 4.10.16 PM
Screen Shot 2016-01-21 at 4.10.16 PM

Honored by the New York Times today in the "Dresses Our Brides Have Worn" article. Rebecca was featured in a one-of-a-kind vintage reworked "Alexa" from SHAREEN Bridal. Originally a strapless 1950s prom dress. Thanks to all - So grateful!

Photos by AnnMarie Collins for AMC Photography. Article by Eleanor Stanford for NYT.

Nicole and Andy: Backyard Beach Bliss

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You take our breath away. Love and blessings for your beautiful new journey together as husband and wife.

Nicole is wearing SHAREEN bridal (one-of-a-kind vintage Alexa rework). Photo credit to Jessi Field.

Shareen Vintage Presented by SoulPancake

Shareen Mitchell
Shareen Mitchell

Shareen recently had the honor of being profiled by SoulPancake, a website and YouTube channel that presents content to “open your mind, challenge your friends, and feel damn good.” Watch the video for an intimate conversation with Shareen about fashion, women, and her personal journey. For highlights, read below.

On Fashion…

Fashion works this way, in a sea of black dresses, one girls arrives in pink, and every man and every woman will notice her and say, ‘Wow, pink.’ And the women will think, “I want a pink dress.” And then something has changed in fashion.

Glamour is charisma translated through clothing. It has in it flirtation, magic, mystery. When a woman chooses or is willing to be glamorous, she is lifting up above reality a little.

On Women…

Women who shop my store want to stand out. It’s their intention… And the fact is, this very thing about them is an indication of their future success because to be an individual means that no one can compete with you. You become without rival.

When I’m dressing them, it’s intimate. And I’ll ask them a lot about themselves, and their body, and about their feelings, and about what they do for a living. It’s always rewarding when somebody comes here and feels a sense of discomfort in their body and I’m able to go like, “Oh! Here, come here, I’ve got you.”

I had a young woman who was about six feet tall with like a 44 inch back. She hadn’t worn a dress, if ever, and was going home to see her family after eight years. She wanted to wear a dress and she wanted to look beautiful. And she did.

I always say the difference between my full body girls and my slimmer body girls is a full body girl just needs to discover just exactly how dangerous she is. So we say here, she’s got “dangerous curves.” I think that women undervalue their fullness. I mean, even the fullness of their spirits. Women don’t know how potent, powerful, and beautiful they are. No matter what they look like, no matter what size they are.

On Shareen Vintage…

I’m not particularly interested in vintage as a means of expressing the past, but as a way of experiencing the present and the future of fashion.

What I love about vintage is that it permits you to really, literally, dress like no one else. Your body is your billboard. It’s the only piece of real estate you own your whole life, and it’s where you can do whatever you want.

On SHAREEN, the line…

Dresses are a work of art. You know, they are. It’s a subtle combination of many things. Cut, shaping and texture, and color. So many elements.

When I started the business, I certainly would have never called myself a designer. I knew that I had good taste, and I knew that I could dress women. So I started 9 years ago, re-designing existing garments. And I would say that I began to also develop an education at that time as it related to construction and how fabrics respond.

I have so much exposure. I see a thousand beautiful garments a week, but I also have women. I’ll put a dress on them and I’ll ask, “Does it come to life? Does it excite them? Am I excited?”

I began to learn, “What makes a good fit, what are those elements?” So I began to go, “Okay, so I’ll take that dress, and I’m going to drop the neckline a little, I’m going to shorten the sleeve.”  All these little things I do to make the garment relatable, which is what we call, “re-working. I morph dresses that existed into better dresses. And that’s how I learned to design.

My line is all about enchantment, femininity. I like things that have fluidity, movement, flutter, grace.

When I create clothing, it’s because I love women and I want to make them feel a sense of magic, or a poetry about themselves. I want them to experience their own sense of beauty. I like them to turn every head in the room. I like them to stand out, and leave here feeling beautiful and empowered, and I think that’s really what I do.

To learn more about Shareen, visit us. We look forward to celebrating you. To see and experience Shareen’s designs now, visit our online shop.

Karla Deras in an exclusive Shareen Again rework

karla evening rework 1
karla evening rework 1

Karla Deras never fails to impress us with her style. Her latest postfeatures her wearing a custom Shareen Again two-piece for her shoot with LoveGold. Such a knockout! From the color to the ruffles, we couldn't be any more in love.

karla evening two piece 2
karla evening two piece 2

Krystin Hargrove in Shareen Again Two-Piece

shareen two piece
shareen two piece

Krystin Hargrove (Be Loud Be You) wearing a one-of-kind, Shareen Againtwo-piece in her latest blog post...

shareen two piece
shareen two piece

 She wears this look so well we just don't know what to do with ourselves!

Be Loud Be You Shareen
Be Loud Be You Shareen

Thank you, Krystin!

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Keep checking back for another chance to shop two-pieceson our blog.