one of a kind

LA's Most Stylish Store Owners

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Screen Shot 2016-05-18 at 3.18.22 PM

"Fashion's social media superstars may be serenaded with free merch left and right, but even big-money blogstars love to shop. The shopkeeps behind LA's best boutiques are style influencers in their own right, painstakingly traveling to fashion weeks around the globe and scouring local industry markets to discover the best rising designers.

Here, we shine a light on the fashionable folks responsible for stocking the racks of our city's coolest shops. Meet seven of them below and find out what's in their closet, the fresh talents they're loving right now, the labels that are currently flying off shelves, and more."

Click here to read the full article and interview!

Article by Danielle Directo-Meston and Nathalie Alcala

Photos by Kathryn Page

The Real Story (Clarity)

SHAREEN DOWNTOWN

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vintage mecca...

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rework wonder...

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collection go-to...

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bridal must-see.

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SHAREEN NEW YORK

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bridal...

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collection...

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by appointment only.

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There seems to be some confusion, so for the sake of clarity, your beloved Shareen Downtown is still the abundant vintage jewel you so kindly created with me. I join you in your love for that sisterhood clubhouse. It is my home and my blessing. I am maintaining it with new amazing vintage pieces weekly. This said, both Shareen LA and Shareen NY would be closed, yes, out of business, without the bridal collection. I thank God every day that I said yes to those of you who first asked me to make your wedding dresses. If I had resisted, both of my stores would have closed last year. I don't think I need to tell you that the vintage market has changed significantly. Additionally, the dress fell out of fashion about four years ago. The fashion girl who built my business disappeared. Our foot traffic dropped to what would have been a terrifying place except that at the same time I began building out bridal. It made sense. I had done dresses for all of your moments, day to night, prom to formal. Of course I would now turn my attention to the most important of dresses.

The reality for Shareen NY is that it is just big enough to accommodate the bridal growth. As much as I would love to have the luxury of maintaining a room of vintage, it's not worth it for a few 42 dollar vintage sales a week. It makes sense to let the store go bridal all the way and allow LA to keep all of its merchandise, securing it as the rockstar that it is!!

On a side note, I look forward to seeing all of you who have been gone for so long again soon. The dress is about to make a comeback, and I know few others and places more expert in the dress than yours truly.

Shareen

Shareen Bridal NY Times

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Honored by the New York Times today in the "Dresses Our Brides Have Worn" article. Rebecca was featured in a one-of-a-kind vintage reworked "Alexa" from SHAREEN Bridal. Originally a strapless 1950s prom dress. Thanks to all - So grateful!

Photos by AnnMarie Collins for AMC Photography. Article by Eleanor Stanford for NYT.

Venice Pier Beauty

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Ashleigh is wearing SHAREEN bridal ("Grace" one-of-a-kind vintage rework).

Old World Beauty

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Rebecca is wearing SHAREEN Bridal ("Alexa"one-of-a-kind vintage rework ). This woman, this couple, this location - all gorgeous. Congratulations to you both!

Nicole and Andy: Backyard Beach Bliss

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You take our breath away. Love and blessings for your beautiful new journey together as husband and wife.

Nicole is wearing SHAREEN bridal (one-of-a-kind vintage Alexa rework). Photo credit to Jessi Field.

Confidently, She Goes: Gracie's prom

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Bringing the 50s back to life gracefully and beautifully. Gracie in vintage prom.

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She is full of spirit and confidence. We love her. Pretty as a picture (as one can see).

SHAREEN Bridesmaids on "Green Wedding Shoes"

The beautiful  Marissa's and her lovely maids.  This glamorous and earthy Topanga Canyon wedding was recently featured by "Green Wedding Shoes"

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Marissa chose four styles from the  SHAREEN collection for her attendants : "Grace," both long and short,  "Angelica," and "Kristen " gown length.

Images by: Caroline + Jayden of Woodnote Photography